In this case study, we showcase how EJ Saunders and Blaze Digital Solutions fixed a broken marketing funnel to generate over $130,000 in incremental revenue. The brand was losing prospects due to poor messaging and misaligned creative. By applying EJ’s Antiseasonal Growth Framework and refining each stage of the funnel, we transformed the user journey and unlocked new revenue.
Key points:
- Challenge: A misaligned funnel with high drop‑off rates and inconsistent messaging across ads, landing pages and email.
- Strategy: We diagnosed the funnel leaks, aligned creative and copy across the entire journey, and applied antiseasonal triggers to speak to customer intent year round.
- Execution: Rebuilt the 5‑stage funnel, improved tracking and analytics, and optimized offers at each step.
- Results: Within four weeks, cost per acquisition dropped 25 %, conversion rate increased 42 % and the campaign generated more than $130,000 in additional revenue.
- Outcome: The brand now has a scalable funnel with higher customer lifetime value and a blueprint for future growth.
Ready to optimize your funnel? Book a strategy session with EJ today.
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