In this case study, we reveal how EJ Saunders and his team turned a dormant email list into over $100,000 in revenue in just 10 days. The brand’s subscribers hadn’t heard from them in months, but by applying EJ’s 5 ‑Level Ad Domination framework to segmentation, creative and copy, we were able to revive engagement and drive sales.
Key points:
- Challenge: A dormant email list with poor deliverability and low engagement.
- Strategy: We segmented the list by recency and interest, refreshed creative and offers, and built a 4 ‑day reactivation sequence using the 5 ‑Level framework to align messaging with audience intent.
- Execution: Each email used a clear call to action and dynamic content to personalize recommendations.
- Results: The campaign achieved a 37 % open rate, 19 % click‑through rate and delivered more than 13 000 orders, generating over $100,000 in revenue.
- Outcome: The brand saw a 3× return on investment and a revitalized email channel.
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