Frameworks

EJ Saunders has distilled years of advertising experience into repeatable frameworks that guide every campaign you run. These systems are designed to eliminate guesswork and maximise results across channels.

5‑Level Ad Domination

This framework starts by capturing high‑intent audiences and steadily expands to colder segments while preserving positive ROI. At each level you align creative and offers to the audience’s temperature, then reinvest profits to fund the next tier. The result: predictable scale and sustainable growth.

Antiseasonal Growth Framework

Don’t let seasonality dictate your pipeline. EJ’s Antiseasonal approach layers evergreen bottom‑funnel campaigns, mid‑funnel nurture sequences, and top‑funnel demand generation so that you generate leads year‑round. You stack these campaigns in advance of your seasonal peaks to flatten the troughs and accelerate momentum.

By implementing these frameworks together, you build a full‑funnel system that attracts, converts, and retains customers regardless of market fluctuations.

Ready to put these frameworks to work for your brand? Get in touch to discuss a custom workshop or training session.

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