Ej Saunders

1. Introduction: Understanding Business Growth Understanding Business Growth Business growth is a critical goal for any company, no matter its size or industry. Growth means progress, resilience, and the ability to adapt to changing market demands. It’s not just about increasing revenue; it includes a wide range of improvements, such as expanding market share, enhancing […]

Overcoming marketing roadblocks is a journey familiar to all in the competitive landscape of outdoor gear companies. It’s a realm where innovation meets the great outdoors, and understanding the customer is as crucial as the quality of the gear offered. To illuminate this path, let’s explore in-depth examples of outdoor companies that faced common marketing

Ever since my early days in business, I’ve been fascinated by the art and science of making an offer that no one can refuse. It’s not just about a price tag or a list of features. It’s about connecting with your audience’s desires and needs, and presenting a solution that feels tailor-made for them. This

Hello, EJ Saunders here! Today, we’re diving into a topic close to my heart: Understanding and connecting with your outdoor business customers. Borrowing insights from my book “The Antiseasonal Framework – Redefining the Seasons: Your Guide to Doubling Revenue in Outdoor Business,” let’s break down creating a winning customer strategy. The DigitalMarketer’s Avatar Canvas: A